Online Personal Training Association

Dedicated to advancing the online personal training industry.

Helping you use web-based technologies to be a better trainer.

	Did You Know?
	Eight in ten internet users have looked for health information online, with increased interest in diet and fitness, among other topics? More info...

	The OPTA is for ALL Personal Trainers
	Whether you train clients exclusively in person, exclusively online or a combination of both, the OPTA exists to support you in including online technologies to improve your business and enhance your clients' wellness.

Online Personal Training Poised For Growth

A 2005 research study points to good trends for online fitness

Personal training is increasingly becoming more competitive and your clients’ expectations are always growing. To stay ahead you need to be more than a great trainer; you’ve got to know how to market yourself, use the latest fitness tools, and make the most of every minute of your training time. With 80% of Internet users searching for health information online (see chart), it’s clear that fitness technology is growing ever more important to both trainers and consumers.

These trends parallel the overall future of personal training, which is in finding new niches and markets and reaching more clients outside of your local geographic area. With the latest advances in technology merging with the fitness world, this can now be easily accomplished. Online personal training offers huge potential to grow your business.

Our industry is taking note. “Personal training has been so limited by the need for the trainer to by physically present. Technology leverages this greatly, allowing for additional coaching/training revenue…”, said Curb Ivanic, owner of Ultra Fitness as quoted in the “Fitness Goes High Tech” article, Idea Fitness Journal (July/August 2004).

And, even if you don’t know much about the Internet, you should get an online training site started. The advanced technology is now available, and as the chart shows, consumers are ready and searching for help. Fitness professionals need to accommodate these latest trends. Are you prepared to capitalize on this fast-growing market and take your business online?

Proven benefits of online training for fitness professionals include:

• Unlimited recurring revenue stream that you can count on month after month
• Improve your in-person clients’ success by giving them extra support
• Work with clients who usually can’t afford a personal trainer
• Give yourself more time (and more money) to enjoy things outside of work
• Increase revenues without spending more time in training sessions
• Enhance your professional appearance and become an Internet fitness expert

Online training may seem too good to be true. But with the right technology and professional support (from groups like OPTA), it can quickly and easily become a reality.